All about adsense: 2014

Friday, June 13, 2014

A Website Model That Makes Money

by: Michael Keenan

I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself. Remember the internet provides no limits. This is one example that does work for me, and may give you an insight into exactly a website model, that you may like to put into action for yourself. Affiliate marketing and/or sales of any kind on the internet, requires a real commitment, as I am sure you do already realize. The internet is really one of the greatest training grounds in the world for sales. You can try and fail many times, until you find that system and approach that will work for you. But the commitment that you show in meeting this challenge, will be a lesson that you will always remember. Success is always achieved in no matter what you do, through simple hard work. There is no easy path to success, but when you achieve the success you are after, there is no greater feeling. So lets begin. In this example my website, which for the purposes of this article i will call '????'. I will give you the exact profit breakdowns.

With this website I treat all my affiliate products as purely residual income, much like adsense. Adsense itself generates for me, on this website, on average around $2 per day. I also use various other companies affiliate products, which generate around $200 per month. Also within the website, I sell e-book informational products, which I own the full resale rights for, which generate around $700 per month. And here lies the answer to making money online, no matter what you sell. The products, that generate the most income, are the ones that you will own yourself. Certainly I should be making more from the affiliate info products that I sell. But I lose commissions through simple affiliate url tampering. Commissions that are stolen or lost are a real pain. You can try every method in the book to protect your affiliate codes. But after all the hard work is done, you still lose that valuable income. The people who sell the original affiliate product know this, which is mostly why a high percentage of the sales price is offered to an affiliate to begin with. Because they realize that a very high ratio of sales made on their products will give them the total profit back. The reasons why people change affiliate product codes etc, could run into pages. Lets just say it is inevitable. This is the reason why I treat all my affiliate based products as purely residual income.

But as you can see in this example clearly where the highest return on investment lies. And that is in the products that you actually own. You can purchase resale rights for info products easily, and it involves not much money at all, most products are available for under $50. Or if you have the time and patience to search the internet. You can find amazing e-books that have free resell rights and the information they contain is really valuable. You will find these types of treasures occasionally, and the lights will start flashing in your eyes when you do. The information that you have just discovered is of value and that is a real key to success. This is why I, at this point, strongly emphasize the importance of this one principle. Only sell products that you feel strongly about and you know that will be of great value to the person who may purchase it. That includes products you have bought the resale rights for, or a free product, you have discovered with resale rights.

If you sell strong products with real informational value consistently you will always succeed. Your customers will return, quite simply because they know where the value of the information they seek is the greatest. And that is at your website. Always remember to put yourself into your visitors shoes. Ask yourself the question? Would you buy the products you are selling? Answer this question with a Yes. And you will be really on the start too online success.

Creating A Blog To Promote An Existing Business

by: Mal Keenan

Copyright 2005 Mal Keenan

If you belong to any of the following groups, then this article is for you.

* You already have a business and a website that serves as the official hub for your online sales. The website may be serving as an online store for your enterprise.

* You need a venue wherein you can promote your affiliate links.

* Your already have a website, which may not necessarily be a commercial one, and it is enrolled with a Pay Per Click (PPC) program, like Google AdSense.

Success in these fields depends on one essential principle which you might have already realized: traffic is the key to your online business thriving.

You may have in your digital inventory the best products in the world, but they won’t mean squat if no one would get to see them. This is why each and every online businessman will fight tooth and nail just to have a piece of the Internet traffic. After all, the more visitors who get to visit your site, the more potential clients you have.

And blogs can most definitely help you drive visitors to your pages. Here is how you could use them to achieve such a purpose:

1. Download the Wordpress blogging software, which is available for free at www.wordpress.com . An alternative is to go with blogger.com. I have posted instructions for setting up a Blogger blog at your own server in this PDF file:
http://www.pluginprofitstraining.com/blogsetup.pdf

2. Remember that good content is always at the heart of a progressive online traffic stream. People are always looking for information, and if you will give them that, they would read what you have to offer. Dedicate your blog to the subject of your main website. Publish informative entries that would hook your readers and make them come back for updates. In between purely educational entries, strategically include a link to your site by suggesting their importance to your readers.

3. Using the above mentioned strategy, you could also include your affiliate links to pre-sell your affiliate products. The more traffic you drive to your affiliate merchant’s site or sales page, the more chances you will have of effectuating a successful sale and bigger commissions.

4. Links from blogs are unilateral, meaning, they are one way links to your websites. The more traffic a unilateral link generates, the more it becomes prominent in online searches. Avoid reciprocal links at all costs! Do not include a link to your blog from your website. Search engines abhor reciprocal linking.

5. 80% of your traffic will come from the search engines. You have to tweak your blog to attract the attention of the search engine spiders. Now, blogs are already search engine friendly. However, there is a very big possibility that you would be competing with other blogs on the same subject. You have to make sure that once you upload your blog, it is able to outperform its competitors in the search engine rankings.

One way you can do this is by using the title of your post to match the keyword phrases you are targeting, plus put a sprinkling of your keyword phrase in the post itself. I am doing this with great results.

6. Check your blog offline. It should be as readable and as navigable as possible for your prospective readers. Make appropriate adjustments if necessary.

7. Upload your blog to a reliable server that has enough bandwidth to accommodate many viewers.

8. Constantly update your blog. Search engines love regularly updated content, so publishing new entries will greatly increase your blog’s page rank, and consequently, your main website’s traffic.

9. Accepting links from other related blogs will also bring to your site some traffic from sources other then search engines. The way that a blog is designed fosters the building of a community of blog sites, and this will provide for an added stream of visitors for you.

10. You could also decide to enroll your blog site in the Google AdSense advertising program. This will give you an additional income stream. We will discuss this in future articles.

Blogs are excellent promotional tools for your existing business. Use them well and you will harvest the rewards in a matter of weeks.

Huge Content Rich Websites for Profit

by: Robert Rogers

Here is the bare bone - no hype information and a link to the website I built using these techniques. So I not going to lie to you about how much money you can make or how much I made. Simply put, people are making money with these kinds of sites, I just want a piece of the action. This article assumes you have a basic knowledge of HTML, Google Adsense, and Affiliate Advertising.

We've all heard the phrases "Content is King" and "If content is King, then relevance is Queen!". So I'm going to share with you how to build a site based on these principles for profit! I built a 1000+ page content rich website in about 2 days. Check it out at http://articleupdates.com

Website Building tools:

I used DreamWeaver as my html editor. Any good html editor will work such as Frontpage. Go to download.com and search for "html editor". Coffeecup is a very popular free editor. Basically you need a good editor that will update links site wide automatically. Give you reports on broken links, and do search and replace site wide, file specific, and etc... Also very important is a good table building capability.

For the content I pulled articles from various free content sites. As long as you adhere to the terms of fair use, you will have access to thousands of content rich articles that you can put in your own website.

Get a simple clipart cd with 150,000 royalty free images from Bestbuy for $20.

Then plug in your affiliate codes for google adsense, clickbank, and commission junction.

You don't have to be an html expert. Just having some basic programming knowlege is enough. For example, understanding head, body, and building tables. Inserting variables and doing global changes. Any good html editor will help with that. You really need to become an expert at building tables. They are fast loading and can really make an impact on a site. If you are into css, even better!

Key Features for SEO: Keyword Rich and Relevant!

Building with SEO (search engine optimization) in mind. Use these techniques when building your site!

Niche Site: Pick a very specific topic. I chose "Making Money Online with Content Rich Sites" for this example.

Use a simple structure. Index page to "Index of Articles". Then "Index of Articles" to each individual article page. Two levels, easy to manage, easy to spider!

Make your site surfer friendly: No hidden pages, re-directs, pop-ups, spyware, java, or scripts. Just use ".html" files with text links to full text content rich pages which are also easily spidered with useful relevant information for the visitor. Include lots of articles including a few unique pages that you have written yourself.

Now start building your basic template for all the pages on your site. How you build your template will greatly depend on what editor and tools you'll be using. For example: most times you'll do something like Huge Content Rich Websites for Profit. When you go to build your 1000+ page site, the editor will replace the title tag with the appropriate text dynamically.

Title Tag and Description Tags and all other meta tags should be relevant and keyword rich.

Page Title
- Use relevant keywords on each index page to the articles
- Use the article title which will have additional relevant keywords for each article page.

H1 Tags - Keyword rich and relevant ex: "Make Money Online", "Home Based Business"

H2 Tags - Use the article title in the article pages. ex: "10 Ways To Make Money Online"

robot.txt file for spiders - just a simple two line file in your root directory
User-agent: *
Disallow:

Body text - Use content rich articles. Also use high color contrast between the text and the background so the search engine doesn't think your trying to hide anything and penalize you. Plus it's just plain easier to read. Use arial or verdana font.

URLs, File Names, and Directories - use the article title
ex: http://articleupdates.com/i-home-business/five-ways-to-increase-your-affiliate-sales.html

Inbound links: Set up link partners. If you can, have them place the link to your site using a keyword instead of the domain name itself. ex: Make Money Online Click Here.

Outbound links: Do the same for your link partners. Set up links using text that is relevant to their topic which should be relevant to your site but not competing if possible. If you sell computers, link to a company that sells computer desks.

Make same site links with relevant text. ex: "make money at home" will link to a page within your own site.

Make Image alt text use primary keywords. ex: "money online"

Add HTML comment tags that use primary keywords. These are not seen buy the surfer, but can be seen by search engine spiders. No one has proven this helps, but it doesn't hurt!

Now add money making adsense and affiliate links on every page. Put them top center between the article title and article content. Adjust the colors so that is blends in with your web page content.

Google adsense will pick up the page title, h1 and h2 tags to target the ad. When someone clicks on it, you get paid!.

Once you have these basic things set up in your template, you need to use a powerful tool called Article Equalizer. With a little practice, you'll be able to build 1000+ page websites in just a day or two. The link to Article Equalizer is http://hop.clickbank.net/?mark6188/articleeq

Another important thing you can do: Add dynamic RSS content by keyword. I'll follow up on this in my next article.

Google's own AdSense Tips

by: Richard Keir

Copyright 2005 Richard Keir

Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.

What's fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.

That said, you need to be aware that simply using their tips doesn't guarantee successful ads and decent CTR (Click Through Rate). How many times have you heard this? You have to test. You have to try alternatives and see what really works best for you, on your pages, with your content and your visitors. Test, test, test some more. Track your results, analyze them, try variations. Too many of us don't test. We hear the mantra, but we don't do the work.

First, let's see if we can get an idea about location. (The graphic is included in the article on my site or you can take a look at it at the Google link included below) Generally, above the fold, at the top center of your content, below top navigation is the hottest location. Not immediately below which is good but not quite as hot. In a left sidebar, to the immediate left of primary content or below the primary content are also good. Most other locations are generally cooler.

Again, you need to test and you need to consider your users behavior - and their behavior may vary on different pages with different kinds of content. Google suggests that in some cases, such as articles, the best location can be at the end of the article. To quote Google, "It's almost as if users finish reading and ask themselves, What can I do next?" Well targeted relevant ads right there can provide the answer.

Don't blindly assume that sticking a nice big rectangle in the center above the fold will do it. It may, but depending on your content, it may annoy or inconvenience your users.

Users tend to focus on content, navigation and to a lesser extent graphics. Positioning your ads near these elements will often work well -- if those ads are targeted to your visitors needs.

The top three performers among the Google ad formats are the 336X280 large rectangle, the 300X250 inline rectangle and the 160X600 wide skyscraper. Google reports that the wider formats tend to do better than the taller ones. One reason may be that these are, perhaps, easier to read since they have fewer line breaks and require less eye movement. But, you need to use formats that fit your pages well. Once again, you need to test, but redoing your pages to suit a particular ad format may not be a reasonable alternative and you may discover that a different format actually gets better results.

Now we come to color. Conventional wisdom says that colors which tend to blend into your content do better. Some go so far as to suggest that colors which make the ads look like part of the content are best. Personally, I think anybody really believes those ads are anything but ads, but who knows. Google suggests that you may find that colors that standout from your content do better - or maybe the opposite. This is absolutely an area where you need to test alternative color schemes. Going with the conventional wisdom usually works fairly well, but without testing you could be leaving a lot of money on the table.

Google allows you to have up to three ad units and one link unit on your pages. If you have long pages with lots of text, can only use small ad units or are in a niche with a large ad inventory, multiple units can pay off. Keep in mind that the way ad serving works is that the higher value ads are delivered to the first ad unit block encountered in your code. Always make sure that this first ad unit is displayed in the best location (yeah - test). You want the higher paying ads to be in the prime hot location on your page. Weaker locations can get the lower priced ads. And if none are available, then nothing will display unless you've included an alternate ad URL in your Google code. To maximize monetization you should be including alternate ad URLs, especially if you are putting multiple units on a page. The use of an alternate ad URL also eliminates the possibility of being served PSAs (Public Service Announcements). It's your real estate, maximize your returns.

Nothing here is secret. Except for using the alternate ad URL, all of this information is available from Google's Optimization Tips page - http://www.google.com/support/adsense/bin/static.py?page=tips.html . You can buy books and courses, visit a dozen forums and, in the end it comes down to what your visitors do on your site. The best you can get is general guidance. This means averaged outcomes over many sites, many types of content. If you are serious about doing whatever you can to really optimize your AdSense returns, there is only one thing to do - test. Whether it's AdSense, opt-ins, copy, headlines - anything with a measurable outcome that you can track - then the way to improve is to test and keep on testing.

Optimizing AdSense™ by User Behaviour

by: Laura Ciocan

If web surfers behaved all alike, if there were strict patterns in users' behaviour, wouldn't all publishers be on a sunny beach right now, with a fancy-colored cocktail, worring not about AdSense™ optimization matters?

Web user's behaviour depends on two main groups of variables: the user-related one and the website-related one.

A) User-related Behavior Variables

Though people react very differently at various stimuli, we can identify some peculiarities specific to web surfers. The behaviour is much like yours. Have you considered watching your own actions while surfing on the web? This might help if you want to improve your site's appeal to readers, especially if you sell something or if you want your visitors to click on your ads.

Several groups of variables that influence users' behaviour can be identified:

* Components of the mental processes involved while searching and browsing on the Internet: attention, awareness, language, mental imagery etc.
* The behavior of websurfers is influenced also by their subjective approach to matters, determined by temperamental characteristics, such as mood, patience and their purpose and degree of interest.
* Also, users act differently varying with how used they are to web surfing.

Let's see how we can tweak our websites to turn these to our advantage (and turn visitors into “clickers”):

1. Mental processes

Attention - The web designer keeps the tools to direct readers' attention. A simple design, without unnecessary loading will prevent the reader from being distracted by unimportant elements. The ads placement must be done strategically, in a place impossible to overlook (recommended in the first paragraph, usually in the upper-left area). Pictures and graphics are considered attention-grabbers and will also be considered when choosing your ads' placement.

Awareness - This is a very debated topic. Opinions differ on readers' ads awareness. Some sustain that the more blended into content, the better, others say that this formatting will induce the readers the feeling of being “tricked” into clicking on ads, which they resent. I incline to say that blend-in ads work only for very well targeted ads, coming naturally as if belonging to the content. Positioning ads outside the content area would be effective mostly with advertising that builds brand awareness, based on image impressions.

Mental Imagery - Again, a pleasant, uncluttered design, a balanced look of the page contribute to a positive perception of the page from the part of the reader and to a more open state of mind. A professional layout is important. It inspires confidence, people don't want to purchase from a just any backyard business.

2. Subjectiveness

Patience - A golden rule: don't abuse your readers' patience (for they usually don't have one)! Web pages must load quickly, ads must not be placed in readers' way and should be kept to a reasonable number.

Purpose and Mood - Are more related to the topic of your site and the type of content you publish. The idea is that users' purpose and mood can be influenced by copy.

Degree of Interest - Besides relevant, good content, that answers questions, the reader's interest is influenced by involvement and interaction. Keep your reader involved, integrate your ads into an interaction environment: these will work wonders on your CTR.

3. User's Degree of Acquaintace with Web Surfing

Net savvy users have developed certain immunities, such as ad-blindness. These are less likely to click on any ads. Customizing ads for this type of readers means harder work; the result must be ads of high relevance (and remarkable ad texts!), with an aspect as close to the rest of the page as possible, as if they were a natural continuation of your ideas. Important! avoid default formats.

B) Site-related Variables

The type of the site and the topic attract visitors with different interests with different behavioral patterns.

1. Site Type — Readers vs Browsers

Whether the visitor is a “reader” or a “scanner/browser” depends also on the site type — content and topic. Generally, readers are regular visitors while “scanners” are the ones who look for information and will not spend too much time on the same site. Site topic and content are most times factors in bringing more “uniques” or more regular visitors. Though not as a rule, these apply to many sites:

Sites Attracting Unique Visitors - These are mostly commercial sites, content sites. Statistics say that unique visitors are more likely to be your clickers, for regular readers are more used to your pages' look and your ads. Contextual advertising works well with these sites. If you're headed for unique visitors, make your site “SE-friendly”. They come mostly from search engines and are said to be “pre-qualified” clickers. So, your efforts should be directed towards keywords and keyword phrases optimization. The ideal would be to go beyond the technicalities, that is finding out what are the most searched for keywords in your area of preoccupations and try to find out why these are popular, try to find a behavioral pattern. This can be achieved by statistics and analysis. Find out some niches in your area and the users' behaviour within them — that is, lists of searches and then see what is it customers want. This will solve your puzzle and give you exact hints towards what works best for your site. Keep in mind: unique visitors are mostly "browsers". Use ad placement and ad customization techniques that apply best for this type of users.

Sites with Regular Visitors - These are mostly forums, blogs and news sections (though news are somewhere in between). If you own sites with many bookmarks, that attract especially repeat visitors, then either you will be very imaginative in customizing your ads and finding new ways to interest your readers into clicking or if not the case, better use CPM based advertising. Brand bulding/reinforcement advertising works better in this case.

2. Site Theme Relates to Visitor's Mood and Purpose

Commercial Sites - Sites selling and promoting products are more suitable for CPC advertising. By their specific, this type of site will attract visitors looking for a specific product/service/business opportunity. Thus, users are more in a buying mood, are looking for a way to spend their money profitably. These are clickers.

Content Sites, Blogs, Forums - Unless you market specific products, your readers will land on your page without the express purpose of buying something. However, you can influence your reader's mood and needs thru witty, sales-directed copywriting. You just need to know some basic things that sell. One is that people are more likely to buy from persons they know, like and trust.

So, what will help you build these? Good content and structure. Especially with content sites, these are fundamental issues to focus on (unlike commercial sites that focus more on products). Good content, profesionally written and formatted for the web, containing information that is of high interest and relevance for the reader, within an easily manageable structure and good targeting on a specific theme are imperatives. On one hand these mean bulding confidence, the first step in selling. On the other hand they will attract well-targeted ads, more likely to interest your reader.

Great content will give you credit to your reader. Once you've gained trust, it's easy to direct your readers: you just give recommendations and the results will appear. (Avoid being too explicit in recommendations, though — for example, directing readers towards clicking on ads is against AdSense™ Program Policies.)

With blogs and forums, it is a different story. Not all forums and blogs are accepted for AdSense™ (or even if accepted, they must be also profitable). Only genuine, specifically-themed blogs and forums, with highly interesting content are suitable. These conditions being fulfilled, forums and blogs are perfect as a source of advertising money — they have what is very difficult for others to achieve: reader's trust, liking and involvement.

4 Steps To Unleashing Profits In Your Online Business

by: Barry Gilbert

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
4 Steps To Unleashing Profits In Your Online Business

- by Barry Gilbert

(c) Barry Gilbert - All Rights reserved

You may use this article for free,
Resource box and links must remain as is.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Ever wonder how the thousands of "under the radar" web
businesses that earn well over $100,000/year (many with
much higher sales) out of their own home do it?

Over the last year I've had the great fortune to speak
with many of these true, hidden entrepreneurs at
conferences, seminars, e.t.c.

What I'm about to share with you also came true for me,
and is outlined in more detail in my Ultimate Information
Entrepreneur's Success Package

Here's an example of their business model:

1. Information Products. Without a doubt, each one of
the successes I know market their own infoproducts.
For some, it's an ebook. Others have special reports.
Still others run online coaching programs, membership
sites, paid newsletters, teleseminars, or produce
digital audio or video products.
It's not their only source of income, but is a MAJOR
source of income, and more important, brands them an
expert in their field leading to success with 2 and
3 below.

2. Market related Affiliate Products. Again, in almost
every case, these online success stories become experts
at finding and creating joint venture deals with partners.

But, they work differently than most affiliates.

They start by ALWAYS reviewing the product they will market.
Second, they look for a different way to present the
product or service - a more beneficial way to show users the
real benefit in the affiliate product. Third, they use
the branding from 1 to negotiate higher commissions and
focus on high commission programs only.

3. They monetize their traffic using Adsense or selling
advertising on their sites. For high traffic pages
where adding paid ads or Google's Adsense will not impact
their own sales, they will run ads to further monetize
their sites.

4. Sell their time. You will find that truly successful
people online LOVE to help people succeed. But...for
every person who is really dedicated to succeeding there
are 10 "tire kickers" who want someone to hand them
success on a silver platter. It doesn't work that way,
nothing works that way. So, in order to leave time to
help those who really want it, coaching programs are
formed. Yes - you have to pay big money, but you should
easily be able to get 10X the value for money spent.

So as you can see, there is no ONE single way to build
your wealth online.

Instead, you build a diversified, rich and healthy
business by focusing on these 4 pillars. Not only will
you earn more money, but your business will be stronger
and build momentum faster when you do.

Article on the timing of events with Site Build It

by: George Slater

Firstly let me say that I think Site Build It, it rocks. When I started on this journey, that I am still on, I started reading everything about mail marketing, web marketing etc etc. I had already been ripped off with the developers of my first site so I was not going to let that happen again. But then I was shown SBI and I have not looked back.

However, there are ways that you can make you use of SBI better, not by using something else, not by not reading the manual, which you should do about 5 times. (The devil is in the detail!!), but if this is your first site then you can maximize your SBI investment with timing. Why, well when you start you are probably going to go through stages, reading the manual, research, writing, reading, putting up pages, adding links etc etc, it is at this stage, prior to monitorising your site that timing is everything to maximize what site build it does for you and what you can do for yourself FREE. Here is the timing.

Buy site build it and stop reading any other web marketing stuff
Read the manual
Re-read the manual
Do the Brain thing
Document everything
Write loads of copy
Start putting the copy up
When you get to 40 pages
Become a Zealot (See Hints and Tips at Site Central)
Start doing the mini hum thing
Ask for a DMOZ listing
Write some articles and send them off
Apply for Google Adesense
Get as many links as you can
Then Monitorise your site with Google
Then add your newsletter stuff
Then add your affiliate links.
Now read all the other SBI products
(keep re-reading the manual)

OK, OK now you are asking why that order. Well a lot of it is covered in the manual so a lot of it I will just glance over, but the middle bit I will dwell on. Now I am supposing you want the best results for the cheapest price – right.

OK If you are new to this you probably either want to put up loads of content or a sales page. If you read the manual you will see the content must come first, content, content and more content.

Now I presume you have bought your site, you have done the brainstorm thing and got everything in hand, you have loads of content. OK now you have built the site to about 30 to 40 pages, make sure they are spell check, linked and look good.

Now go off and become a Zealot. Details are on the tip and hint’s site build it site. Just go to the site and do the quiz, if you fail do it again, if you fail read the answers and keep going until you pass, one you do then put forward you site.

Now why do things in this order, because as soon as you have put up any adds or a few links to affiliates the webmasters they deem you as a commercial website and say you have to pay. If you have no ads etc, then you get in if you have a good content site.

Now do not just put up you main page, put up every page in every section you can. Try doing three pages a day until you start getting the replies back saying you have been accepted.

Now do the same things with DMOZ

(News just in – Value Exchange started Excellent – I got an email prior to Ken's Newsletter so I went straight in and so far I have got three ‘good’ links)

Now build your E-bay page and link to your site from that – see details in MYNAS at Site Central Hints and Tip’s

Now apply for Google Adsense, follow the instructions at site build it. Again if you do this in this order you will avoid not getting onto Adsense because you are already advertising one of their clients. Just one of the things that can fail you.

OK now go for the mini hubs that are also in the tips and hints.

OK, now that has probably taken a bit of time and during that time Site Build It, your new links and other work have probably now got you up in the Alexa rankings, now is time to add your Newsletter forms, your Google Adsense code and start the work on the affiliates site.

I hope that this helps, as the man said ‘It’s all in the timing’.

Contextual Ad Networks...The Baby Boom Is Upon Us

by: Kirk Bannerman

No, this baby boom will certainly not swamp the Social Security
system (sort of a bad joke for those that live in the United
States, but many other countries...most notably Japan...have an
even more acute problem), but this baby boom is revolutionizing
the way that pay per click advertising is being spread across the
Internet.

One of the early participants in this pay per click baby boom was
Google, with its AdSense program. With this program, Google
shares pay per click revenue with a huge number of individual
partner websites that carry a few pay per click ads that are
distributed by Google. In essence, this creates a whole bunch of
little pay per click locations (websites) throughout the Internet
and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the
computer hardware folks refer to a distributed processing.
Instead of trying to draw everyone to a large pay per click
search engine site, little groups of pay per click ads are spread
widely across thousands of locations (websites) all over the
Internet.

Actually, this distributed processing or propagation technique is
not limited to pay per click advertising. For example, Amazon
uses a similar arrangement (called Amazon Associates) to sell the
products it carries on amazon.com and ClickBank has a sales
program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most
commercial hubs on the Internet will be shifting to this
propagation concept as time progresses...all of those individual
partner websites that carry the message/proposition will
constitute the vast army of worker ants that keep the queen ant
alive and healthy.

From a pay per click marketing perspective, these programs make
brilliant use of leverage while providing highly targeted
prospects for the paying advertiser.

There are, of course, some interesting things that occur as a
result of all of this stuff. For example, consider what I call
the "cross fertilization effect": Suppose a person goes to
yahoo.com and performs a search that leads them to one of my
websites that happens carry Google AdSense ads and that visitor
then clicks on one of those ads...the net result is that Yahoo
natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual
webmaster needs to exercise a little restraint and avoid the
temptation to go overboard by plastering these ads all over your
website and thereby diluting your own primary message/proposition
and confusing your hard earned visitor. When properly used,
these ads are just ancillary or complementary content that you
are providing to enhance the information and opportunities that
you are providing to your visitor...if something happens to
strike a responsive chord with your visitor, you might make a
little pay per click money.

If properly used, these propagation programs can result in the
classical "win-win" situation. However, if you over do it, this
can quickly turn into a loss for you (the individual webmaster)
and a win for your pay per click partners that are distributing
the ads. As in many things, moderation is important.

The dynamic search engine marketing industry continues to evolve
as users began to take advantage of the steady stream of new
features, tools and innovations provided by the ever increasing
number of search engines offering quality search results (it's
not all about Google anymore). The evolutionary time line for
Internet marketing continues to run at warp speed.

An example of previous evolutionary periods (which by now may
almost seem prehistoric) would be the emergence of pay-per-click
advertising and the cooresponding rise of search-marketing firms
specializing in AdWords and Overture. As long as there are methods
for finding and retrieving information in digital databases by
using keywords or similar attributes, there will be a
search-marketing industry. How that industry operates in the
future depends on how the search engines operate and how consumer
tendencies evolve.

It's a constant sea of change, but the good things just keep on
getting better! Stay alert, and light on your feet, and the
opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery",
but I don't think I'm far off the mark about where things are
heading. With that, I'm off the soapbox and wishing you
success in whatever you do online!

How Non-technical Webmasters Are Harnessing the Power of RSS...

by: Ron Hutton

Copyright 2005 Ron Hutton

The opportunity to quickly and easily implement and harness the power of RSS is quite real and new programs become available every week that allow non-technical marketers and webmasters to capitalize on the effective use of RSS.

Jim Edwards spoke of this trend in the recent "For a Greater Cause" teleseminar. Media-rich blogs and content sites are stickier and keep visitors on site longer.

Consider delivering audio content via the internet by setting up a blog and incorporating streaming audio. By doing so, your media-rich message creates a relationship with visitors that cannot be achieved with text alone.

If you'd like to take this one step further, start using video content. It's the difference between reading a flyer versus listening to the radio versus watching television. Why do people gravitate to the TV when every home has a radio? When presented with the option, we prefer the satisfaction of both the auditory and visual senses.

The real power of blogs, audio and video is that you can invite your visitors to participate and interact with you by allowing them to post comments. Your blog becomes a community event and we all love a party.

If you'll be using the strategy of blogging with audio and video, there are three things that you should do.

First, as mentioned above, allow your visitors to post comments to your blog.

Second, always give visitors the opportunity to sign up for your newsletter or ezine directly from your blog.

Third, for those who prefer to receive news via RSS feeds, post your RSS feed on every page of your blog.

Recorded interviews with industry experts fed via podcast can raise your credibility simply by association. Arrange for a phone interview with an expert in your market area, get permission to record the call and post it to your blog. If you're offering publicity and exposure for the interviewee, it should be simple to find willing and eager parties.

RSS offers you the ability to provide high frequency content updates. It can be daily or hourly. Deliver important messages, news and other content on demand rather that waiting for your regularly scheduled e-zine.

What's next?...

Here's where things get fun for the online marketer and webmaster. One area in particular where you can really start to take advantage of RSS technology is to build sticky content on your sites and monetize it with programs like Google's Adsense.

RSS feeds are available in abundance that provide product news, press releases and updates. Sites such as PRWeb (http://www.prweb.com) want you to use their news feeds on your site. So why not? Build your site's content with news and information feeds that deliver steady streams of traffic.

Do a bit of searching and you'll find programs and scripts that make the addition of RSS feeds to your website very simple and fast.

RSS gives you an edge over your competition by allowing you to create a sense of community, offer interaction and provide the latest news and information nearly on autopilot

We Are Right In The Middle Of A Pay Per Click Baby Boom

by: Kirk Bannerman

By Kirk Bannerman

No, this baby boom will certainly not swamp the Social Security
system (sort of a bad joke for those that live in the United
States, but many other countries...most notably Japan...have an
even more acute problem), but this baby boom is revolutionizing
the way that pay per click advertising is being spread across the
Internet.

One of the early participants in this pay per click baby boom was
Google, with its AdSense program. With this program, Google
shares pay per click revenue with a huge number of individual
partner websites that carry a few pay per click ads that are
distributed by Google. In essence, this creates a whole bunch of
little pay per click locations (websites) throughout the Internet
and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the
computer hardware folks refer to a distributed processing.
Instead of trying to draw everyone to a large pay per click
search engine site, little groups of pay per click ads are spread
widely across thousands of locations (websites) all over the
Internet.

Actually, this distributed processing or propagation technique is
not limited to pay per click advertising. For example, Amazon
uses a similar arrangement (called Amazon Associates) to sell the
products it carries on amazon.com and ClickBank has a sales
program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most
commercial hubs on the Internet will be shifting to this
propagation concept as time progresses...all of those individual
partner websites that carry the message/proposition will
constitute the vast army of worker ants that keep the queen ant
alive and healthy.

From a pay per click marketing perspective, these programs make
brilliant use of leverage while providing highly targeted
prospects for the paying advertiser.

There are, of course, some interesting things that occur as a
result of all of this stuff. For example, consider what I call
the "cross fertilization effect": Suppose a person goes to
yahoo.com and performs a search that leads them to one of my
websites that happens carry Google AdSense ads and that visitor
then clicks on one of those ads...the net result is that Yahoo
natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual
webmaster needs to exercise a little restraint and avoid the
temptation to go overboard by plastering these ads all over your
website and thereby diluting your own primary message/proposition
and confusing your hard earned visitor. When properly used,
these ads are just ancillary or complementary content that you
are providing to enhance the information and opportunities that
you are providing to your visitor...if something happens to
strike a responsive chord with your visitor, you might make a
little pay per click money.

If properly used, these propagation programs can result in the
classical "win-win" situation. However, if you over do it, this
can quickly turn into a loss for you (the individual webmaster)
and a win for your pay per click partners that are distributing
the ads. As in many things, moderation is important.

It's a constant sea of change, but the good things just keep on
getting better! Stay alert, and light on your feet, and the
opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery",
but I don't think I'm far off the mark about where things are
heading. With that, I'm off the soapbox and wishing you
success in whatever you do online!

How can you make money out of your site with no product, no affiliate program, no services and no idea of how to sell …

by: George Slater

This was the question my copywriter asked me at one of our meetings about joint ventures on the web. What follows is the question and answers as best as I can remember them. Just to let you know he was making money 24 hours later…

Question: How do you make money out of your site with no product, no affiliate program, no services and no idea of how to sell…

Answer: Easy use Adsense.

Question: But what is Adsense.

Answer: Adsense is the other side of Google's Adwords. These are little three line text adverts that companies use to get targeted traffic to their websites.

Question: But how does it work.

Answer: Simple. Your Website is Internet real estate. The more your website is vested the more valuable the real estate. Just like a piece of real estate you can sell bits off. In this case it is the same as you putting up an advertising billboard on your property. You rent this to a company; in this case Google and they put their ads on it.

Question. OK But how do I get paid

Answer: You get paid every time somebody goes to your site and clicks on one of the ads. Simple enough. (In fact very sophisticated from a technical and marketing point of view but that is getting off the subject.)

Question. How much do I get paid?

Answer. Well here is a thing; you will probably not be able to work out exactly how much you get paid for any one ad that changes ad to ad. But after a few days of running this system you can probably work out how much you are getting per page per day.

Question. How much are you getting?

Answer. I am not allowed to tell you because I have signed a contract with Google that tells me that I am not allowed to say. However, I can tell you that to get to a stage where you get up to $1 per page per page is not impossible, but if you work on $0.30 per page per day, for a well-visited site you could be very happy.

Question. OK but $0.30 per page per day is not a lot.

Answer. No not if you only have 5 pages. But even that would cover the cost of a web site. Have a look below at the figures.

5 page web site at $0.30 per page per day

5 x 0.30 x 365 days = $547.50 per Year

10 page web site at $0.30 per page per day

10 x 0.30 x 365 = $1095.00 per Year

25 page site at $0.30 per page per day

25 x 0.30 x 365 = $2,737.50 per Year

50 page site at $0.30 per page per day

50 x 0.30 x 365 = $5,475.00 per Year

OK We are not talking retiring owning your own island and helicopter. But if you said well I think I could put up one page a day for every day of the year. Have 50 pages per web site. That’s means 7 web sites with 50 pages each and 15 day off.

365 divided by 50 = 7 and 15 over.

That would give you 7 sites at $5,475.00 per year or $38,325.00 in annual income after all the pages were finished. Now does that sound interesting. And all you have had to do is write 200 words per day. Just to let you know this article is so far 543 words.

Even if it is only half that is $19,162.50 per year. That is the repayments on an interest only loan at 5% of just under $400,000.

Question. Why not just have one big website?

Answer. It is better to build a number of columns to hold up a building. Better to diversify and survive.

Question. OK if this is so good why isn’t everybody doing it?

Answer. Many reasons, some people make more out of selling their own products, some do not know about it, some are just too purest. In the end who cares; if you quest is to make some money. There is nothing bad here. In fact there is only good.

Question. What do you mean there is only good.

Answer. Well let’s think. Somebody has got to your site because they have either searched for you on a search engine or somebody has referred them. They will only visit your site if they are interested in what you have. The ads that google put up on their billboard on your site are targeted to what your site is about. Therefore your visitors not only get to see your info but they get to see other offerings. If they are interested they click on the ad. Now look what has happened here. You have made money because somebody has paid to put an ad on your site. The user has clicked on the ad because they are interested in the subject and ad. The advertiser gets a warm lead. Google make a slice as the middleman and can continue to run their excellent service. So everybody wins. And it only costs people pennies.

Question. OK I’m sold what do I do now.

Answer. Simple go to www.google.com/adsense download all the info on setting up and account, the details what specifications your site must meet. Basically, no competitive ads, not profanity, must be a reasonable site with good navigation and no to many spelling mistakes.

The just get going.

Question. Are there ways that I can maximize the adverts and make more money?

Answer. Yes there are. But that is not for this article.

For further information come back to this web site for the next article – Now to maximize your adsense review stream.

Bye for now.

Microsoft and Google Show It's Time for RSS Marketing

by: Rok Hrastnik

Copyright 2005 Rok Hrastnik

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now.

Just as an overview, here are some of the benefits marketers are missing out on by not marketing with RSS:

A] 100% delivery of their marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. E-mail isn’t getting delivered, but with RSS you will achieve 100% delivery.

B] Increased search engine rankings and quick content indexing, and increased traffic from other RSS-enabled online sources.

C] Getting your internet content published on other websites.

D] Generating new subscribers more easily and quickly.

E] And much much more …

Even if you don’t believe that RSS is being used by enough people right now, that’s still no excuse to not start using it as a vehicle to generate more traffic to your sites.

But, soon all of this will change, too.

As it was widely predicted, Microsoft is integrating RSS support in the next version of its Internet Explorer, and perhaps even more important, it's making it an integral part of its long-awaited Longhorn operating system.

What does this mean for marketers?

A] By being integrated in IE and other Microsoft software, RSS will achieve mass penetration. For marketers this means that RSS will finally become one of the standard tools of mass communication and content delivery. Furthermore, internet users will start to expect RSS from marketers, probably even more so than e-mail newsletters.

B] Marketers will no longer (eventually, of course, when most of the world starts using the latest software versions) need to explain how to get an RSS reader, but will be able to focus only on presenting their business and benefits to the end-user.

C] Broader RSS integration in Microsoft's tools will enable for additional RSS uses, far beyond basic content delivery in the form of stories, podcasts and products. Marketers and developers will be able to deploy rich interaction applications to make communication and business/personal interaction more fluent, easier and more effective. In essence, for many advanced marketers the capability of marketing with RSS will mean their either “in” or “out” of the game.

D] This is now official. Marketers need to start taking the lead and implementing RSS feeds accross all their communicational innitiatives, from PR to direct marketing and sales.

And to top all of this, Google just recently started serving Google AdSense ads in RSS feeds as well.

The deeper meaning behind this is four-fold:

A] The new "program" is the perfect opportunity for RSS publishers to monetize their RSS feeds. With inclussion in Google's standard "runnings" of AdSense ads, publishers can expect to monetize on RSS immediately.

B] This is yet another reason for publishers to start publishing their content via RSS, especially since it won't cost them anything or very little, but will provide them with an additional source of revenues. With the low-cost aspect of RSS, we can expect a flood of new publishers to set-up RSS feeds of their content to generate additional AdSense clicks.

C] With RSS ads included in feeds, more advertisers will become aware of RSS and its marketing potential.

D] Using RSS advertising publishers are now not only creating an additional revenues source, but are in fact making sure they don't lose ad revenue opportunities.

We used to refer to RSS as the future. Well, that future is now. If you’re not ready to start marketing with RSS, time just might run you over. As well as your competitors …

When is 'Spying on Your Competition' a Complete Waste of Time?

by: Ron Hutton

Copyright 2005 Ron Hutton

Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads...

"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"

You think "Hmmmm. Sounds good. Looks intriguing..."

"Never Build Another Keyword List The Slow And Hard Way!"

Gosh. Is it possible?

"You must understand that this is a numbers game."

O.K. Now tell me something not quite so obvious.

The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's intended to eliminate all the "hard work" of doing keyword research. It sounds exciting. No more tedious keyword research. Yes! I find life is so much more enjoyable when I don't have to engage my brain.

Don't pull out your credit card just yet.

With this particular product there's no need to review the entire sales letter to find out what else the software will do for you. It's all nicely summarized in the very first headline.

The sales letter includes a link to view a nice video presentation demonstrating how the software works, and it certainly appears to do exactly what the author says it will. I have no doubt that the program delivers on all of the promises of the sales letter, but what exactly are you getting?

Let's go back to the headline again...

"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"

Again, I may be tempted to plop down one cool C Note, but what's wrong with this picture?

What doesn't this software tell you?

1) Keyword search frequency.
2) The amount of competition for any keyword.
3) Keyword bid cost in Google Adwords and/or the approximate Adsense value.

When you take the approach of "spying on your competition", be very careful not to give your competition too much credit for having done their homework. Maybe they did. Maybe they didn't.

If you generate a "highly targeted" keyword list of 3,000 keywords and you don't know the search frequency, the amount of competition for any of the keywords, the Adword bid cost or the approximate Adsense value, what do you do from there?

ANSWER: Start over.

Some marketers like to say that Wordtracker is just "So Expensive"! Have you seen the price of a "Value Meal" at McDonald's lately? "SuperSize It" and you've spent about the same amount of money that it would cost to gain access to Wordtracker for a day. As of the writing of this article, a one-day subscription to Wordtracker costs $7.65.

If you've never used Wordtracker before, you can easily learn all of the "how to's" in a few hours by using their tutorials, which are very well done. Now you still have 20 hours to do intelligent keyword research. You'll have the answers to the important questions that you really should be asking, and you'll have spent a whopping $7.65. Now that's an outstanding value.

Just because someone creates a software application that "automates" the work for you doesn't necessarily mean that the information you'll generate is worth anything.

Would you rather have...

- A big fat hairy list of 3,000 keywords with no real useful information about any of them.

OR

- A truly valuable list of keywords with the search frequency and amount of competition for each and every keyword.

Choose the latter.

Begin with the end in mind. Formulate a plan. Think through your entire project and strategize.

When you learn how to use Wordtracker efficiently, you'll be able to research 10 niche markets in a day without breaking a sweat.

When it comes to keyword research, there are some shortcuts that you can take by using services like Wordtracker and even some very good software programs, but don't give in to the temptation to shift the gray matter into idle.

There are effective ways to build content sites and there are other "click a button and build a bazillion page site" methods. The shelf life of the latter is getting shorter every week.

In the words of the great Aretha Franklin, "Think. Thinka-think."

Affiliate Marketing – And the Learning Curve

by: Vickie J Scanlon

When you put up your first website – you have to admit that you are pretty green to the ways of the Internet World. You think that once your website is up, and you have put your links in place, you will be in the money. I, and I am sure many, would love that to be true. Just think how many Super Affiliates we would have. I will give you a small sampling of what to truly expect.

The Begin of the Begin

You will be excited at first, and you will have a sense of pride in your accomplishment. Granted, it is no small feat to getting a website up and online. But this is just the beginning of your Internet Marketing experience.

Once you have your website up, you should be asking yourself -- where do I begin, or, what do I do now? If you are short of cash, which, in most cases people in the beginning are -- you can begin by:

1. Writing articles
2. Optimizing your site for the search engines
3. Putting Adsense on your site

All this takes time and work. But, when you first begin, you do have time to optimize, to write articles, and to put adsense ads on your site. Why? It has been said that for the next six months or nine months, Google, and possibly, the other search engines, may put you in the Sandbox. Some say the Sandbox exists, some says it does not. Whatever it is called, you will see a degree of dormancy in your site.

My own thinking is that there may be a pre-set time of six months before you see a rise in your unique clicks – I know I did. I feel that there may be several reasons for this:

1. It’s a great way to protect the Internet community against unscrupulous sites – I figure that these sites have a lifespan of six months before people give them the boot. It only takes one person to feel the blunt of a scam, before talk in the online forums begins.
2. Websites go up and go down daily. The search engines are looking at saving themselves time and money. If you are still on line after six months or nine months, you’re paying your dues, and they may figure you are serious about maintaining a business online.

What Do I Do During That Six or Nine Month Period

First, and foremost – since I have supplied you with this information – do not get frustrated and throw in the towel. Granted, at first the only clicks you may see is your own, but that will change.

Second, start positioning yourself, so when your dormancy with the search engines ends, you have the quality content, and the quality products to begin to fly. That means, writing articles, getting your name out to the masses, and learning to utilize Adsense.
And when you have spare change, try your hand at advertising on Adwords.

In the beginning your learning curve is just out of the starting gate – take this time to read, buy appropriate ebooks, experiment and research. All are important to moving your learning curve to the expert level.

To conclude, a website is just a small part, but an important part, of becoming an Affiliate Marketer. The other important elements, is persistence, hard work, and marketing. And finally, if you still have the passion after the initial exhilaration of becoming an online entrepreneur wanes – then you’ll make it.

About the author:
Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: for free tools, quality articles related to affiliate marketing, ebooks, how to info, affiliate opportunities – all aimed toward the affiliate marketer and the marketing process.

It's All About The Leads: Publishing to Capture Profits

by: Jack Humphrey

Copyright 2005 Jack Humphrey

All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.

But there is another booming industry surfacing that utilizes specific niche content to attract leads for 3rd parties to convert into sales for banks, realtors, lawyers, and many other groups.

And in many cases these leads sell for a lot more than you can make from the same people clicking on your Adsense ads. A LOT more.

This is partially what is meant by going “beyond Adsense.” You are simply getting into the lead generation business. Which is the same as Adsense publishing, but with Adsense you are selling your leads for pennies instead of dollars.

You can certainly create sites that sell affiliate products to the leads they generate. Most people are operating under this business model in some fashion.

But you can also capture the leads and sell them to people who are willing to pay anywhere from $1-$25 per qualified lead.

What is a “qualified” lead? This depends on the deal you set up with the person you are collecting them for. Sometimes it means a lead has filled out an information request form. Other times it simply means they have signed up for an autoresponder sequence that guides them to a purchase or other action.

In all cases I have studied, the income per lead is far higher than having the same traffic come through your site and clicking on pay per click links.

It takes more work to find buyers and set up deals with them for the leads you can supply them, but once it is in motion, you are promoting your site with a greater return in mind than even selling a product on the site can produce per 1000 visitors.

How you find the niches and create the sites to attract these leads is a topic for another day. The people doing this most successfully are groups of publishers like those at Content Desk. http://contentdesk.com/csb

But today we are talking about selling the leads generated by your sites to people interested in paying anywhere from $3-$25 per lead.

To get into the higher paying lead sales you generally have to set up deals directly with lenders, lawyers, real estate companies and the like. And by directly, I mean visiting offices and doing face to face meets to show what you can deliver and come to an agreement on what that’s worth.

There’s really big money being made this way. I know people making over $200,000.00 per month with this very system of attract-capture-deliver and working deals face-to-face with the people willing to pay very well for the leads.

One of my partners has a client who went to a local real estate company selling condos in a very lively, large metropolitan area. He made a deal to get 10% of resulting condo sales in exchange for providing leads to the company.

He set up a simple content site on the area, relocation information, and other relevant, attractive content that people looking to move to the area would be interested in. He now gets $10,000.00 every time a condo is sold to one of his generated leads.

He set up the deal face-to-face and the company is happy to pay him for helping them sell out their inventory faster than just relying on old fashioned offline lead generation.

There are people in your local area, most likely, willing to do the same kind of deal and who are totally unaware of how easy it is for us pubshers to generate leads for them. They are mystified by the web and think you are a “geek genius” who they are happy to simply pay to do your magic!

This business sure beats going to the same places and trying to teach them to do it themselves as a consultant. First of all, they don’t WANT to or they would already have started the long arduous process of learning and investing in an online presence for this purpose.

They want you to do it FOR them and will pay you to take the pressure off of them to learn how to generate e-leads.

Food for thought. This industry is growing in all directions and if you know how to build content sites that rank well in the engines and get a lot of traffic, you can make a killing selling leads instead of just peddling “clicks.”

Concentrate on what's important...

by: Phil Wiley

This is only my second letter in seven or eight weeks. Sorry about that, but at first I had no Internet connection when things went wrong with my satellite service (I'm now on wireless broadband)
and then I developed a quite serious illness which I'm slowly getting over.

If you want to, you can read more on my forum I reckon you should go there anyway, it's a great community.

Incidentally the forum posts are being indexed by Google, which makes it a good place to get links to your websites - as long as you've got something useful/interesting to say that is :)

Ok, I'll keep this relatively short because I'm still not feeling too good. But I hope that normal "service" has now resumed.

1. Concentrate on what's important...

First of all, it looks like I'm missed seeing a lot of new products since I've been offline.

When I visited my forum I saw a number of programs/software being talked about that I'd never even heard of.

And, do you know what? I didn't really care that I'd missed the products being announced.

There's probably nothing wrong with them. They're most likely useful. They're probably worth investigating.

But... remember this.

It's IMPORTANT to not get distracted with new things all the time. You could spend all your limited web time learning how to use
new tools, when really you should be focusing on improving your sites and your skills and your own business.

I remember David Garfinkel and Mark Joyner saying to me in Vegas that I should focus on what I'm good at (in my case writing).

And that's what you should be doing too.

Play to your strengths.

Work out what you're good at/what your main interests are and give them most of your attention and time.

Don't get sidetracked by everything new that comes along.

Write down your "online business" plan, even if it's only on one piece of paper. And work out the steps you need to take to achieve success with it. Doing this will help you focus on what matters, and it will clear your head so that you know where you should be spending your time.

Once you've mapped out your action steps you need to follow them. Don't make a plan and then not stick to it. Don't let anyone or
anything put you off. Go for it.

Don't sign up for every crappy new scheme that comes along. Don't buy every new piece of software or every ebook.

Do what works for YOU and use the tools that works for YOU.

And just go for it.

2. One of the smartest brains around...

I'm not sure if you've heard of him, but James Maduk is one of the smartest business brains around. He's been working online since 1995, writes monthly articles for Entrepreneur Magazine, and he's an expert at online selling.

Plus he's got more products on the market than anyone I know, even beating the prolific Marlon Sanders.

So why he's not amazingly well known in this field I'll never know.

I'm a big fan, especially of his member only site

If you'd like an introduction to his style and knowledge have a look at one of his free weekly webcasts, where he uses "internet whiteboard" technology to get his messages across.

And when you've finished watching and listening you might fancy signing up for his affiliate program which is looks like turning into one of the best around.

3. Free Amazon Tools...

If you're promoting Amazon's affiliate program here are a couple of useful sites which help you automate the process.

http://www.associatesshop.com/

and

http://www.addassociate.com/add_register.php

Associatesshop lets you add an Amazon store to your site and sell products of your choice, while Addassociates provides you with code which works much the same way as Google Adsense -
meaning it "reads" the content of your webpage and displays context related products.

Of the two I prefer Addassociate, but you can't use it on pages where you're running Google Adsense ads.

Anyway, they're both free and could be a useful addition to your sites.

4. Beginners Bit...

I get heaps of letters about how difficult it is to build a good looking website. But I get even more letters about the complexities of getting a webhost and uploading pages to it.

One simple way around this is to use Site Build It! (SBI) because it offers an all-in-one solution.

The mastermind behind SBI, Ken Evoy, has been really busy with SBI over the past few months, constantly adding new features and making it easier to use. I've owned SBI for a few years now and it's now a far, far better site building tool than when I started using it. And it was good then.

One thing SBI is ideal for is displaying Google Adsense ads.

To really make big profits from Adsense you need a lot of content pages. Using SBI for these sites makes sense because once you've got over the learning curve it leaves you totally free to
concentrate on providing that content. So you can quickly put out a lot more pages.

Plus the in-built tools help you keep that content on topic, which means that Adsense can read that your pages correctly and display relevant ads.

In fact Ken has put together a very good info site about using SBI with Adsense. You should spend a bit of time reading through it.

http://salesnow.sitesell.com/adsense/

5. Stuck for ideas what to build a site about?

Try reading Michael Holland's Strike it Niche.
It's a great place to begin.

Michael's done a great research job, giving you ideas for 70 different sites, and explaining just what you need to do to profit from each
of them. Reading this ebook should leave you dancing with enthusiasm.

6. As a follow on to the stuff higher up...

Do you ever feel like you're drowning in a sea of data?
Well you're not the only one.

I just checked out the online edition of The Guardian, one of the best UK daily papers, and found this report:

"There's a lot of data on our hard disks, and there's more accumulating by the day. The University of Berkeley School of Information Management and Systems has just updated its "How Much Information?" study. In 2002 we created over five exabytes of data, in the form of video, print, magnetic and optical media — an increase of over 30% a year since 1999. That's equivalent to half a million new collections the size of the US Library of Congress — 92% of which was on magnetic media, and most of that was on hard disk."

Gaga over Google Adsense

by: Dustin Hemmerling

Gaga over Google

Google Adsense has taken the world by storm. Now the small guy can get a slice of big profits. But exactly how should one go about generating revenue from it? This article is designed to help you to decide what sort of web-page to make – one that will realize the largest profits.

First you should pick a theme where there is at least some competition. That is to say, if you choose a family history web page, you may only get genealogy ads in your Adsense boxes. These may be very low paying ads and hardly worth your while. Before building a web page you should check and see how much people are paying for a certain type of ad. To that end – PC Bidbrowser will give you an idea how much advertisers are paying at Overture, and you can extrapolate or take an educated guess at Adsense.

But is finding the highest paying keyword the best way to build a page around? Consider the point that there may be so much competition that your web-page may never see the light of day. If no-one ever reads your site, you have no clicks, hence no revenue. No, the money-making truth lies somewhere in the middle. You need a topic that has low enough competition that people will actually find it on search engines, but also high enough competition that you will receive some cash from advertisers.

A neat program called ‘keyword sleuth’ allows you to find alternate keywords that are still highly searched yet low in competition. Other programs do similar functions.

Find 6 or so topics that you find a nice balance between competition and reward. Now how do you build a web-page that will give some new slant on the topic?

Does your web-page really need to be unique? Perhaps you could write an interesting page or two about the subject along with some links. For instance, perhaps you want to write a site on stock market trading. If you’ve ever been in the stock market you could write a real life trading experience. Make it exciting, while keeping it truthful. What led you to invest? What stocks did you trade and why? Did you make money or lose some? Do you have any advice to give to new investors? Could you find a couple of links for free screeners or some other tool that would be useful? Did you employ any special techniques – humorous or not?

You see, it doesn’t have to be about making millions with your trading system, it can be a funny life experience which we all can learn from.

Thanks for reading and I hope you start your profitable business soon.

6 more free steps to making money online

by: Darren Power

Copyright 2004 Darren Power

If you read my previous article you will know that the goal of these articles is to teach you ways to get started making money online without having to spend any money.

This is the second in the series and this time we deal with having your own blog. There are endless ways of making money once you have traffic, and your blog will get you traffic. The income we will be looking at today will come from Google Adsense.

There are multiple benefits to having a blog including the low cost (or no cost), the resources that will help you get traffic to your blog and the fact that you can provide your blog as an RSS feed. An RSS feed will allow readers to automatically receive your updates into their RSS reader.

Let's get started with our 6 steps.

1. Set up your blog. You will need to decide what you are going to blog about. You should decide on a theme and name your blog appropriately.

There are a number of free ways to set up a blog & to have it hosted for free. We will go with Blogger.com for our first blog.

Blogger will allow you to set up a blog for free they will host it for free and they will ping search engines every time you update, meaning you will get spidered & found.

Visit blogger.com & click the button on the front page labelled 'create your blog now' then follow the step by step instructions that Blogger provide.

Some key settings you will want to get right are:

I) 'Host your blog at Blogger' = Yes
II) 'Add your blog to our listings' = Yes
III) 'Ping Weblogs.com' = Yes
IV) 'Publish Site Feed' = Yes

2. Write some content. Before we move any further there has to be some information on the site & that means that you have to make some entries. You can write some of these entries yourself & some can be quotes from sites of interest to your reader that you can post using the Google Toolbar.

You can download the Google toolbar for free at toolbar.google.com. The toolbar includes a Blogger button. When you visit a site that has something of interest to your readers you can highlight the appropriate text & click the Blogger button. The content will then be added to your blog along with a link back to the site.

3. Once you have some content eg a weeks worth of blogging with 1 or 2 entries for everyday, you can apply for an adsense account. When you sign in to Blogger you will see an invitation to join Adsense. Use this link and apply for an account.

You can find out all about Adsense on the Adsense page but basically you get Google ads on your site & get paid if your visitor clicks them.

Google will decide what adverts show on your site based on the content it finds within.

You need to be aware that Google will decline your application if your site is not considered to have content. Nobody outside of Google knows the precise rules on this.

Once you have been accepted you can get some javascript from Google to add to you site. Copy this & then log in to Blogger.

Once you have logged into your blog you will see that one of the tabs across the top of the screen is labelled 'Template'. Click this. You will need to know a little bit of HTML to help find the right location to paste your Google code. But with a little experimentation you will find the right place for you. See the resource box at the end of this article for more help.

I would suggest that the ads need to be seen when the site loads but should not be too obvious or dominate your site.

4. Write some more content. Try and keep your content coming at regular intervals as a number of directories will check on your site at regular intervals & the smarter ones will visit on a schedule based on your update schedule. They will probably determine this in the hours after you first submit to them. Which is what we will do next.

5. Submit your site to Blog & RSS directories. Because you are hosting at Blogger, Weblogs.com will already be notified when you update your blog. (That means that every time you make a new entry they are automatically notified) You will need to manually submit to the various other directories some of which will require a link on your site to theirs.

You can add these links to your template below your Blogger logo. For a list of directories to get you started visit www.themoneyseed.com/rss

6. Keep writing interesting content. Ideally you want people to come back again and again. As with customers its harder to get a new visitor than to keep existing visitors. So make it interesting, in fact make it so interesting that they can't help but tell all their friends about it also.

As with most free ways to make money this will take time to get going, but if you can build a following you will make money.

A Niche Marketing Model In Three Easy Steps: Keyword Storage Sheds

by: James Jackson

In this article we will review how you can put together a powerful three
step an action plan to attack a niche market.

Step I. - You Must Research A Niche Market.

First and most importantly you will have to research a market. I have
already done this and below the keyword example is -

Storage Sheds

Here are the top four keyword phrases on this list for this niche topic. The
full keyword list for this example was provided from this website -
http://www.findhotniches.com

NOTE: The full keyword list for contains over 250 phrases.

KEYWORD PHRASE 24 Hr Count 24 Hr Prediction

------------- ------------ ---------------

storage sheds 1345 1151

storage shed 631 540

outdoor storage sheds 445 381

storage shed plans 409 350

Now that we know that there is an actual demand for storage sheds we
can move on to step two.

Step II. - You Must Determine What The Surfer Really Wants.

This one is glaringly obvious that the surfer is looking for storage sheds
which is a physical product. They obviously need or want to have extra
storage space on their property or nearby.

More than likely the surfer wants to find the cheapest and easiest way to
get the best and most suitable storage shed for their needs.

So we need to move to step three.

Step III. - Put Together Your Profit Strategy.

You have several options to profits from niche this niche market but here
are just a few:

1. Create A Review Website.

You could create a website reviewing different types of storage sheds that
includes information such as:

- What sizes and models do different storage sheds come in?
- What type of material different storage sheds are made of?
- How long will your storage shed last before you have to buy a new one?
- What kind of storage shed you should buy based on your areas climate?
- What is required to put together a storage shed and how long does it take?
- Which brand of storage sheds are easiest to construct?

Do you get the picture that I am trying to paint here?

This will give your surfer a real reason to stay on your site and come back
often.

You could easily get this information by interviewing different storage
shed manufacturers or suppliers by giving them a call or emailing them.

Many times product manufacturers already have this type of information
already created to better sell their product. If they do ask them if you can
you use the information to add content to your website.

Also, you can ask them if they have an affiliate program for their storage
sheds. If not ask them if you could set up one for them and negotiate a
percentage of the sales for your self.

2. You Could Create An E-book or Physical Product.

How To Easily Build A Rock-Solid Long Lasting Storage Shed
Perfect For Your Specific Needs With Just $50 Worth Of Materials.

If you cannot write e-book yourself you can outsource this writing
project to a professional writer at the following sites:

http://www.elance.com
http://www.freelance.com
http://www.guru.com

3. Generate Extra Revenue By Joining the Google Adsense program.

This is pretty simple. Jus sign up for the Adsense revenue sharing program
at http://www.google.com/adsense. Each time someone clicks on one of
the ads on you website you will get paid a percentage of what the
advertiser pays to Google.

It is really easy to get set up with Adsense and the ads are automatically
targeted to be relevant your visitors interest. All you have to do is log
into your Adsense account and copy/paste a special code into your
web pages.

Always remember, marketing your website is a game of numbers and it
is not wise to build a business around any niche topic without doing the
proper keyword research before hand.

If there are not enough people interested in what you have to offer you
will not be able to bring enough traffic to your website to turn a decent
profit.

Friday, June 13, 2014

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